Rich Media Content is an ad that contains text, audio, video, animation or any other interactive elements that encourage the user to engage with the content. As it has been said, “Content is King”, the trick is to create the right content for the right people at the right time.
Product catalog management is making sure that the product data are of high quality across all sales channels. It includes organizing, standardizing and publishing all product data to each sales channel.
Is your online store ready to kick off for the upcoming Holiday season sales? Running an online business in the holiday season is the most vibrant and hectic time of the year. When it comes to online shopping there is so much to consider. Out of which, Product content is the bedrock of high sales.
With E-commerce taking the market by storm and capturing a major portion of consumer spending, several fly-by-night E-commerce companies have sprung up. However, will all of them be able to sustain themselves is the big question. Promotional tactics have changed and evolved.
The industries offering B2B services are witnessing continuous evolution. The current trends have forced these industries to switch or upgrade their strategies, particularly in product catalog management. Perhaps, multichannel and e-commerce industry are front-runners in changing B2B product catalog management.
Since last decade, Indian retail market has witnessed drastic changes in the attitude of consumers. Prior to its evolution, consumers preferred purchasing from local retailers after examining the product physically. However, now, they have largely shifted towards online shopping. Introduction of new technology, affordable internet, and value-to-money products are some of the key points on which online retail business is riding.