Conversion Rate Optimization uses analytics and feedback from the users to interpret what is and what is not working for a website and turn them to your advantage. The term conversion in the digital marketing world primarily means getting your customer to make decisions that you want them to make. The higher the conversion rate the higher the return on investment, so it is important to concentrate on converting the existing customer base than focusing on attracting new visitors.
We at Infognana will help you to interpret the right customer base to focus on, who are absolutely interested in what you have to offer and will help you grow. The team mainly concentrates on retaining the existing customers and finding the causes for losing the traffic. An in-depth analysis is done on what the website offers and the user experience after the website visit. A more defined analytics is followed for a better CRO.