In today’s competitive world, one if the best ways to move forward is through digital marketing. Digital marketing has taken over the marketing game and is an example of effective marketing. It increases the demand for a product or service that a company offers.
Earlier, all you needed to do to have a following was to just post some content online. But, today if your content does not excite the customer and more importantly, if it is not personalized, then you are definitely at the back of the game. If you feel you need to up your digital marketing strategies and grow your business, you should consider mastering these upcoming trends in 2019.
Though artificial intelligence (AI) is booming in the technology world right now, in a couple of years it will be as standard as smartphones are today. So, while it is at its prime, using AI for content marketing, customer service, and advertising will take your business to the next level. AI is very useful to identify trends, do competitor analysis and drum up data. AI can perform tasks that would normally require human intelligence like news briefs for example. When it comes to inbound content, AI is not very well suited as this type of content requires personalization and must be authentic.
Chatbots are widely being used on various platforms, providing different functions like customer service, weather reports and many others. They act as a virtual “concierge” assisting and communicating with users to help them complete goals. Chatbots use chat windows as their primary way of communication with users. In 2019, the use of chatbots is likely to grow for digital marketing.
The most common mode of communication that people follow is email. Whether for personal, commercial, legal or academic, email is most commonly used. Thus, you can say email is here to stay and email marketing is key for any business. Generic email marketing emails are not as effective as they were. Personalized emails will be more effective in 2019 because when you trigger your email marketing to the user’s browsing and follow up with a personalized promotional price or video you can see the effect it will cause.
With the internet so easily available nowadays and every third person having a smartphone, watching videos has become more common among all age groups. YouTube is probably the most popular platform people use to watch videos among other social media platforms. Video marketing is a very effective digital marketing tool whether you use it on Instagram, Facebook, YouTube, Snapchat or any website. You can convey your brand’s personality paired with accurate and valuable user metrics got from digital media to make impressive gains.
Content is still the King!
Content was and is still the King of any digital marketing strategy. Be it 2019 or years down the road, content marketing will remain on top of digital marketing solutions. Writing elaborated content will be more convincing for visitors to buy your products or services than writing content which strictly follows guidelines. Understanding the audience and knowing exactly what they need and implementing the same into your content will boost your content marketing.
These are just the main 5 trends that we can see in 2019 with many others slowly coming to rise. Keeping up to date with Google Algorithms and having an SEO team for support will also be effective and help you reach your business goals.