Most of the e-commerce websites struggle to formulate a unified link building strategy that really works for their business. Even after following the conventional SEO practices, there remains a void to be filled with some effective strategies. The niche of e-commerce is growing exponentially with increasing number of online shoppers. It has a truckload of potential to be tapped by the businesses.
In this regard, creatively designed and effectively implemented digital marketing services can ensure measurable results.
Link building is an off-page optimization technique that helps in getting high-quality links to your site from the authority sites and other digital platforms in your niche. Here are given the best 5 link building strategies that never fail.
1. Design Pages for Broadcasting Offers:
You can build and update special pages for broadcasting the offers for the customers. This strategy always works if you integrate the SEO tactics into these pages. It should be optimized with the right usage of keywords, engaging content, and indexable design. You can also consider giving personalized giveaways to the selected customers. However, these products should be exciting and relevant for them. Once these links become viral, you will get numerous free links to your website.
2. Create Compelling Content on the Site:
The best recipe for success of an e-commerce site is using the right type of content. The content should be engaging, unique, and compelling. If you can create link bait content on your site, it definitely pays off. But, if you can’t, you should consider building alternative content in the form of interesting videos or informative slideshows. Most importantly, the content should be easily accessible for your targeted audiences. Integrate the content with specific keywords and industry-focused resource lists, white papers, data analysis, and personal stories that add a human factor to the content.
3. Leverage Blogging:
Impactful blogging is the most effective off-page optimization strategy of all times. It helps to build relations with the new audiences and helps you tap the unexplored territories as well. Instead of promoting your own business on your site blog, create informative posts on the top trending topics of your industry. Hire the digital marketing company possessing resources, tools, and expertise to manage the blogs with relevant content.
4. Use the Contests:
People love competing and contests are an exciting way to attract traffic to your web pages. But before launching a contest, you must analyze and recognize the target audiences. Design the contest keeping them in mind. You can use the ideas like blogging participation, sharing of the content on their social media pages, subscribing to the newsletters, etc. The contest submissions should be hyperlinked to your site. You can give some simple prizes to the winners of the contest. It will garner their interests and participation.
5. Creative Relevant Backlinks:
The success of your link building strategy largely depends on the backlinks created on your site. They should be created from relevant sources. In the context of e-commerce sites, get backlinks from the suppliers, vendors, manufacturers, and brands that are displayed on the website. Harness your business relations to build high-quality links on your website.
These are the best strategies to move up the ante of digital marketing initiatives for your e-commerce website. Managing them internally can be intimidating. Hence, prefer the best digital marketing company like Infognana. We have enviable experience and portfolio of building creative link building strategies for many successful e-commerce sites.