The COVID-19 pandemic has shocked the world, affecting almost every business life. As markets struggle to remain afloat, governments strive to keep their people secure. Small businesses all over the world have faced financial difficulties and have been forced to adapt to new ways of marketing.
There are many ways that companies can formulate a strategy and make the best of their situation as we progress through the pandemic and brace for its end. Let’s run through some great tips that will steer your business to boost online retail sales after COVID-19.
Focus on existing customers
If you’re trying to draw in new customers, strive to focus more on those you still have or who are already with you especially in times of economic slowdown. Apart from designing programs and advertising strategies to address their emerging requirements, you should also choose to offer refunds to customers who have had prepaid membership or who have been on auto-pay even during the lock-down phase.
It is important that you are not using the pandemic as an opportunity to sell your products. Alternatively, think of ways you can offer assistance via your services, and enhance your eCommerce experience rather than capitalize on an unpleasant circumstance. It might be desirable to boost your profits in this direction, but consumers can see when you’re trying to take advantage of a difficult situation.
Transform everything online
It’s no surprise that everything is moving online because of the pandemic’s lockdowns and travel restrictions. It’s time to step up your online visibility. There are still more things you can do online, no matter what business you’re in, and having more skills can make you stand out from your competitors and attract new customers.
The more you optimize your eCommerce store online, the more committed your clients and staff would be, which is quite essential for a company’s survival and development.
Enhance Your SEO
If you have an online presence, you should already be optimizing for search engines. When potential consumers search for your goods just after the pandemic, it’s important that your brand appears high on search engines. You won’t be able to count on people heading by your retail outlet during the pandemic, so you’ll have to make up for that by increasing your online traffic.
More consumers are shopping online during the pandemic now than before, and there is no trace of this trend decreasing until the pandemic is passed. However, during the pandemic, SEO looks a lot different for small business owners selling non-essential products. In other words, researchers are searching for solutions to news and health-related concerns rather than goods. This does not mean that SEO is still not important for small companies – it indicates that you need to follow a different route to productivity in order to sustain in the industry.
Introduce exclusive deals and offers
When businesses begin to restart, offering special promotional discounts or deals is a perfect idea to get customers interested in coming in. You can promote or even advertise on social media sites, promotional newsletters & emails.
This kind of deal would help attract new customers also with making old customers excited in getting back. Discounts, free gifts, and related savings opportunities can also be the reason customers will need to invest in you. You could also sell membership offers to customers who want to invest in you for a longer period. This will help you make more money even during difficult times.
Customize your communication strategy
When people’s expectations and schedules vary, the previous communication approach may not be perfect. It would indeed be smart to reconsider the emails you were sending out, the advertising material you are developing, and the overall approach you have to approach your clients.
This might mean going back to the schedule or perhaps placing those blogs on the table for discussion. You could also refresh your advertisements, tweets, videos, webinars, and podcast clips to keep your customers’ current specific goals in mind.
To Survive and Thrive
While the number of cases rises in certain countries and reduces in others, it is impossible to predict when COVID-19 will quit threatening the globe. Even then, there are modifications that your business can make to reduce the losses and boost revenue during and after the pandemic.
Read our blogs on how outsourcing your work will be helpful for your business.
Contact us today and find out more on how we can boost your sales during and post the pandemic!