Social Media Marketing

Social Media Errors: 5 Ways Social Media Can Ruin Your Brand

Social media has become the most effective tool to market your brand and create an online presence. Social media executed properly will connect you to your target audience and also keep customers engaged and inquisitive.

The old saying, “With great power comes great responsibility”, is very apt for social media. As a powerful tool used to boost your brand’s images, social media can destroy your entire brand’s identity if it is mishandled. Using the right methods on social media platforms like Facebook, Twitter, Instagram, Snapchat and LinkedIn, can build a strong network of followers for your brand.

Infognana Solutions have provided you with a number of informative articles on digital marketing like recent trends in online marketing and many more that will help your brand maximize it’s social media experience. Here’s a list of things that must be avoided on social media that can ruin your brand.

1.Spamming Posts

Moderation is key when it comes to social media. You don’t want to saturate your target audience with spam posts that link back to every service/product of your company. This only creates a bad reputation for you and people might start avoiding your page altogether.

2. Carelessness

When it comes to social media, your brand can reach a large number of people who can get a good view of all your brand activities. So, using it with caution and proofreading every word before it is published is very important. If you’re careless when you use social media, it is quite possible to receive a huge backlash against your brand. Hence, you should always be careful with what posts gets published from your company’s social media.

3. Bashing the Competition

It almost always never goes well when you decide to bash your rival companies on social media. Firstly, you’re showing an unpleasant trait of company elitism that will not look good with your fans. Second, you will also spark the anger of rival brands which is something you want to avoid altogether.

4. Inconsistency

When you have social media pages for your brand, it is always essential to be consistent with your posts, tweets, shares, videos and the like. Updating your social media pages on a regular, consistent basis will help you connect to your audience better on a more personal level. But when you start lagging behind and become inconsistent with the management of your social media pages, it will not leave a good impression with your fans.

5. Miscommunication of Social Media Content

In an attempt to increase your brand’s online presence, you may start a campaign that might draw a mixed feedback from your followers. Always make sure to go over all the possible replies your campaign can get. Remember when you engage with people online, even your noble campaigns stand a chance to backfire on you.

Any company’s social media presence is very important and one must try their best to avoid these circumstances as much as possible. We at Infognana Solutions have a team of skilled Digital Marketing experts who can help you connect with your target audience and assist in creating engaging social media campaigns to boost the growth of your company.

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