Backlinks are one of the most important parts of an SEO strategy that will help boost your website’s traffic in a number of ways. If you’re looking to build and maintain organic traffic over a period of time, using backlinks is an essential part of your SEO strategy
Backlinks are quite challenging and time-consuming to build in a way which is acceptable by search engine standards. Backlinks need to come from other website owners who link back to your own website which can be mutually beneficial and tricky at the same time. In this post, we are going to discuss ways to build backlinks to boost website traffic.
Create exceptional content
Like we’ve said before, “Content is King”. The best and consistent way to get a lot of backlinks to your website is by creating exceptional content. Your content should be in such a way that others would want to link to it naturally. Posting content that will engage, interest and help readers will make high-value websites link out to you organically without you having to ask them for a backlink.
One of the easiest methods to generate backlinks is by commenting on blogs in your niche. This way you can also control the number of links you put out there. Leaving thoughtful comments on other blogs with a link back to your website will enable readers to click on the link you’ve posted taking them back to your website. These links will be recognized by search engines and will play an indirect factor in your ranking. Spam comments are a big no-no. Make sure you add comments that provide some value and that you have something relevant to add to the discussion on your website.
When you guest post on someone else’s blog, it will enable you to showcase your expertise to a new audience by adding a few relevant contextual links throughout your content. This will be a mutually beneficial relationship with you and the host website because you provide them with valuable content and them with a quality backlink. Before reaching out to other websites for guest posting, make sure your website is professional with good content that is a good fit to their audience as well.
Republish old content
You’ve probably created great content in the past that has been shared only once right? Not to worry! You can re-publish this content on other websites in relevance to your niche. These websites will probably have a larger and more diverse audience than your website. When you re-publish your content, you will reach a wider audience and your original post will have a link back to acknowledge where it was actually posted.
If you’re looking to promote to an audience, one of the best ways to do so is by getting an influencer, blogger or another website to publish a review. This will add more value to your product or service in front of a large audience and is a good way to get a contextual backlink.
Building backlinks take time and effort. It is a long process that will show amazing results in the long run. When it comes to backlinks remember quality is more important than quantity.