Digital Marketing Services

5 Ways to Use Instagram for Business Networking

Building a solid online relationship with your users is very important. Today Instagram is among the top social networking platform not just for millennials, but also for businesses to discover content that helps expand their professional network.

Social media plays a vital role in the success of any business. Whether it’s an Instagram Story, joining a LinkedIn Group or posting a tweet on Twitter, there are a number of ways to boost your business network. Here are a few ways to use Instagram for your business:

  • Instagram DMs

Starting a private conversation on Instagram has its own advantage. Whether it is from a post or replying to an Instagram Story, it shows that you have taken the time to do your research and send an original, non-generic message. Also make sure to read the content on their page and mirror the writing in your direct message so that when you propose a partnership in the future, they will trust that you have taken the time to align with their brand. This form of communication can lead to new strategic ideas, influencer-driven marketing or even new business opportunities.

  • Tags

Instagram businesses and influencers are known to ask followers to tag people in the comments section. Most influencers use this call to action tactic to go viral and gain new followers. When you ask your network to “comment below and tag a friend”, you automatically strengthen the relationship with your network and also word will spread about your post. Tagging people in your own posts and giving them a shout-out, can easily form an offline friendship online.

  • Instagram Pods

Instagram Pods are nothing but a fancy name for group chats! Joining these groups with like-minded people and sharing curated posts helps you interact with them. Instagram Pods enable you to send the link to your content that you want to make viral to these groups. Once users see the post, the chances for it to reach a larger audience is increased.

  • Hashtags

Hashtags are your best friends when it comes to networking. Instagram allows you to include thirty hashtags for each post you publish. Many people search for content on instagram using hashtags and not just the name of an account. By adding hashtags to your post, your content is likely to reach a larger network of people than just your followers and also find like-minded individuals.  

  • Explore

Probably one of the best features that Instagram has to offer, the Explore section is an unlimited vessel of discovery. Instagram’s algorithm highlights accounts that you should be following and makes them available for you to view in this section. This is a good way for you to get in touch with new connections, follow different accounts and engage with new content. One thing to remember when you reach out to these new connections is to introduce yourself first and mention you found them on Instagram.

Today, the digital  era is responsible for authenticating relationships and growing and scaling your business. Using Instagram as a platform for connections, communications and content, will help you provide value to your network. Instagram has a feature called Instagram for Businesses which will take your business to the next level. Are you interested in reaching new heights with Instagram? Get in touch with our social media experts and we’ll guide you in the right direction.

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