Every business owner’s ultimate goal is to grow their business’ reach in terms of expanding the staff, reaching a wider global audience, or by scaling some other way. When you make your business plan, the video will already be a part of it.
In this blog, we are going to see some video trends which will influence you to take up video translation, which in turn will help grow your business more.
Video Trends in 2019
Video translation is quite important for any business goal since most people interact better with video content. Video content is reshaping how people, in general, consume content and have a better understanding of what you want to portray across various platforms. Below are the top 7 video trends that are sweeping the world in 2019.
1. Preferred type of media
Videos have become so common and well accepted nowadays that most people prefer to watch videos over any other type of media like blogs, articles, images or even newsletters. People feel more connected to the brand when watching a video and have a better understanding of its content.
Personalization is key when it comes to video marketing or any form of video content. In a recent study, it has shown that most people close a tab because of an auto-played video which was off the topic or just plain annoying.
3. Increased learnability
You may think that video is an optional enhancement for your business, which you are absolutely right! But, videos are a gateway to reach a wider audience in today’s tech world. People tend to grasp more information via video while reading about a product or service.
Whether you’re a large scale company or a small one, the ROI is equally important for every move you make to grow your business. Videos are one of the best options for you to gain the best return on investment as it is a solid financial plan.
5. Videos are viral
With every other person owning a smartphone, watching videos have been made a lot easier. With just a click of a button, people have access to major video platforms like YouTube, Netflix, and others. Did you know more than 60% of YouTube videos are watched on mobile devices?
6. More than just a picture
Have you heard the saying a picture is worth a thousand words? Well, a video is worth more! Watching videos get people engrossed in the content and make an extra effort to understand what the video is all about. Video traffic has also been booming to high levels in recent years.
7. Content for all
Videos are a way through which one can address a wide audience. Not just fun recreational videos, but informational and educational content can be shared via videos that will have an impact on people all over.
Your business may already have certain videos in your native language that have been a great part of your marketing strategy. Imagine having the same video reach new markets across different horizons and deliver your original information and purpose. That’s where video translation comes in! Video translation will deliver your message to different audiences suited to their specific regions.