Saas Localization

Saas localization : An Ultimate Guide for Success

Saas localization – An overview

A software-as-a-service (SaaS) application must provide its users with more than just basic functions. This is appropriate considering that its services have a wide and deep geographic reach. How to localize your presence to speak to that audience in the most relevant way is one of its most crucial components. This blog will guide you through the process of localizing a SaaS platform.

The workflow for SaaS localization

A Saas localization pipeline looks like this. Continue reading for more details.

Choosing the right media

You must first choose what to translate and how. Text, for instance, continues to be the preferred format, but you may also localize graphics and videos. This would offer you a significant advantage since it would show that your localization strategy is unified. It will be easier to update the translations if you provide the service as dynamically created material obtained via an API. To update the messages on the production site, you will need to account for maintenance releases if you are precompiling the messages in advance. It’s crucial to balance the advantages and disadvantages of each strategy.

Establishing Teams

All parties participating in the localization process should be on the same page and in touch with one another. For instance, you require a localization manager who is in control and who makes the final decision about software specifications and technological choices. He or she must assist the teams in working together to reach an agreement on job estimation. Teams should agree on their preferred methods of information exchange because communication is essential in this situation.

Organize and Set Task Priorities

Individual tickets must be created for each localization task. As a result, you should distinguish between more complex, platform-specific challenges and timeless, common jobs. Spend some time planning the most effective strategies to accomplish each assignment with your team. Any software system’s localization should be implemented as a “fire and forget” approach. 

Complete translations

Ensure the satisfaction of your translators by providing them with the necessary context for successful translation. If they have a preferred piece of software, provide it to them. Make sure the UX team can produce any necessary images or designs. Use translation management software to keep track of and store in a translation memory all the translation strings for later use.

Perform translation tests

To make sure everything is going according to plan, have a team of testers does both automatic and manual localization testing. Tell them to look for edge situations when the text is too long, contains special characters, is recognized as coming from the correct location, and the pictures load successfully. Verify whether the target region’s currency or number formats, text display delays, and flickering problems. A summary of all the pertinent test cases must be provided for auditing.

Periodic Maintenance

Languages evolve along with everything else. Occasionally, you could see that adjustments need to be made—perhaps with alternative terminology or expressions—or that there are unfinished translation assignments in the queue. It’s important to stay on top of such problems, regularly carry out maintenance checks, and collect regular input from users on how the language should be used. To avoid any misconceptions, you should always prioritize maintaining the credibility of your SaaS platform.

The Bottom Line 

SaaS businesses must be accessible to everyone on the globe to operate efficiently across borders. The lack of a strategic vision for unified accessibility versus their user base distinguishes organizations that offer localization from those that don’t, and this is a critical factor in business decisions. This is more common for important services when the region-specific terminology counts. Your SaaS platform gains a huge competitive edge and increased trust by providing users with material that is more relevant to their requirements.

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real estate virtual assistants

Do you need Real Estate Virtual Assistants – An Overview

“Real Estate Industry” is regarded as one of the globally recognized sectors owing to its contribution to the country’s economy by and large. It also generates most of the household wealth.  In the US, Real estate and the housing market play a pivotal role in the economy.  As per a recent survey, nearly 65% of occupied housing units are owner-occupied, and the homes are often a sturdy source of household wealth in the United States, and housing construction also augurs widespread employment. So, when the pandemic occurred the ‘Real Estate Industry’ faced a mammoth downfall and it has started to boom now. The Real Estate Industry’s growth was nearly 1.6 times more of late in comparison to the 2020s. In such a scenario, many aspects/ factors that paved the way to this achievement and growth. One of them is the concept of Virtual Assistance

Virtual Assistants:

The term ‘Vertical Assistant’ has slowly become an integral part of the real estate industry in the US. Some of them may be wondering who these VAs are. They are people who take care of the ins and outs of the property sales/rentals etc. Virtual Assistants deal with cold calling, lead generation, tracking of the financial aspects, database management, etc. The list goes on. To make it appear simple and easy to reach, these people are categorized under different types.  They are:

  • Administrative Real Estate VA
  • Sales Real Estate VA
  • Marketing Real Estate VA
  • Customer Support Real Estate VA.

Each one will be responsible for different kinds of duties. Let us check them in detail.

Administrative Real Estate VA:

Roles & Responsibilities

  • Office Management
  • Data Entry
  • Book-keeping etc.

Sales Real Estate VA:

Roles & Responsibilities

  • A contractor-like role
  • Reaching the prospects through phone
  • Sending emails to new consumers
  • Closing of deals

Customer Support Real Estate VA:

Roles & Responsibilities

  • Handling of Calls
  • Drafting of Emails
  • CRM Management
  • Customer Guidance

Marketing Real Estate VA:

The most phenomenal role/responsibility of this VA is to focus on all sorts of marketing strategies for social media. 

To rejuvenate and grow the business, it has become mandatory to hire a virtual assistant, especially in the real estate industry. These VAs will provide a helping hand in achieving new milestones and even touch the zenith. Nothing can be taken for granted in this real estate business because you may not be aware when a property comes for sale. On your behalf, Virtual Assistants will work seamlessly and you can enjoy a better sleep unperturbed. They always have only one thing in their mind- your business development. So, opting for Virtual Assistants is steadily on the rise. 

Before opting for a Virtual Assistant, it is mandatory to analyze the problems which are faced by real estate companies in the US. Let me take a ride on that.

  • One of the primary challenges faced by the realtors is ‘Collapsing infrastructure’
  • Weather-related risks also cause some damage
  • Marketing strategies- people like the latest trends (many are outdated)
  • High lead cost in comparison to the conversion

In such a scenario, the Virtual Assistants appear like an angel and they facilitate the growth of the industry with their magic wand, which is nothing but their new and user-friendly marketing strategies.

A Bird’s Eye View of the Real Estate Industry in the US:

Short-term rental companies in the US:

Of late, in the US the vacation and short-term rental segments are gaining more prominence. The main reason behind it is many of them are a bit confused about it. 

Vacation Rental Vs. Short-Term Rental:

Even though the terms vacation rental and short-term rental are often used interchangeably because of their similarity, vacation rental companies tend to rent in rural and suburban locales. They primarily serve leisure travelers in beach and mountain locations. On the other hand, short-term rental companies tend to operate in urban areas, focusing both on extended-stay business travelers and leisure travelers.

Long-term Rental:

As the name goes, long-term rental property is rented to the tenants for a longer period (6 months to one year). The main aspect here is the landlord and based on their whims and fancies, the property may turn out to be a full-furnished one or a semi-furnished one. Sometimes, it may be free of furniture. As the property is rented for a longer time, occupancy rate and this is regarded as a traditional real estate rental where we can witness the property owner receiving a constant cash flow from his/her tenants. 

Long-term and short-term rentals have their pros and cons. While long-term rentals are considered a regular source of income, and the maintenance cost also is much less, the only challenge faced by the owner will be in finding a proper guest. Even here we can witness the golden hands of the Virtual Assistants. 

Benefits of hiring the VAs:

  • Domain Proficiency:  Real estate virtual assistants can leverage that industry know-how to help you stand out in the market. Their experience from working with a diverse and unique set of clients and ability to quickly adapt to changing priorities makes them valuable and unavoidable resources.
  • High productivity: Real estate VAs will let you have a few extra hours on your hand to take up the tasks which you would have sidelined previously. That helps in surging the productivity and paves way for you to focus on your client’s needs and expectations
  • Scope for scalability: Virtual assistant services eliminate the need to invest in a huge compensation package for a full-time employee owing to a periodical increase in work bandwidth.
  • Flexibility: Real estate virtual assistants can provide round-the-clock operations online, even after you’ve logged out for the day. Back-office operations may be outsourced to offshore expertise. A 24-hour service can also be provided without exerting yourself or outpacing overhead expenditures for the night shift.

In the long run, for the survival of the real estate industry in a magnificent manner, Virtual Assistants must be hired and they add value to the real estate industry. They also aid in the growth of your business and also to the country’s economy. To acquire or need any assistance in such VA services, please contact

content intelligence

Why Content Intelligence is Important for your Business.

The monitoring and analysis of interactions with published material is the subject of content intelligence aka content analytics. Blogs, articles, podcasts, movies, and product visualizations are examples of this. This makes content intelligence beneficial for all individuals and teams who develop and distribute content, such as public relations, marketing, communications, and sales. Continue reading to know more about content intelligence and its value to your business.

The Modern Sales cycle requires content intelligence.

The purpose of content marketing in digital marketing is to deliver the right content to customers and prospects at the right time and in the right location. Content must give extra value to the recipient and relevant additional information throughout the purchase decision-making process.

Content intelligence analyses the usage of marketing materials and identifies relevant patterns using technology such as machine learning (ML) and artificial intelligence (AI). Marketers may use this information to produce content that improves the online customer experience throughout the customers’ journey.

With Content Intelligence, most marketers can easily interact with and engage their consumers. Content Intelligence, in general, assists marketers in the following areas:

  • Content strategy evaluation, creation, and performance optimization
  • Using competition data and research to develop the type of content that is tailor-made to audience preferences
  • Experiment with various content types and how they should be generated, such as content intelligence-based videos
  • AI analyzes content for style, tone of voice, and other important metrics to generate relevant content
  • The ability to forecast the efficacy of your content based on the performance of your competitors in the past
  • Lets you create high-quality, useful content that helps you attract more visitors, enhance conversion rates, and get prominence in search results

Trending Software for Content Intelligence

While conducting competitive intelligence on your own is doable, the software simplifies the process and produces results quickly. Let’s go through some high-quality tools you may use in your approach.

  • Buzzsumo – Buzzsumo uses keyword search to assist marketers to uncover trending and relevant content throughout the web around a topic, allowing content creators to reproduce successful content that is already working well for other businesses.
  • SpyFu – SpyFu is a content intelligence tool for search engine marketing. SpyFu enables marketers to “spy” on their competitors, identifying the keywords they are bidding on in Google Ads and other ad platforms, as well as the content promoted through those platforms.
  • Optimizely – Optimizely is a popular enterprise content management system that includes content intelligence technology that gives real-time recommendations for content enhancements powered by AI directly within the CMS.
  • Curata – Given the volume of content published every day, content curation is becoming as important as content production itself. Curata is a content discovery and curation solution that helps businesses expand their content marketing initiatives.
  • Contently – Contently is a content analytics tool. Attention time, repeat visitors, and content’s social reach are some of the data metrics that Contently assists marketers in measuring.

Benefits of content-driven e-commerce.

Retailers and manufacturers may transform their digital presence to surpass consumer expectations and gain a competitive advantage by better understanding the cause-and-effect relationship between outstanding content and well-planned e-commerce experiences.

  • Increased Brand Awareness 
  • More organic traffic & Conversions 
  • Brand loyalty
  • Better user engagement

There are several advantages to knowing the benefits of content-driven e-commerce. Even if your e-commerce website is not ranking well, you may still work with Infognana Solutions to optimize it and enhance your ROI. Contact us today and let our team of experts assist you in developing a comprehensive digital marketing strategy that includes content that attracts, engages, and converts.

Blockchain Application

Steps to Develop a Blockchain iOS & Android Application

Our way of life has changed for the better due to the numerous technologies developed daily. Blockchain has recently been a conversation topic among business professionals and common individuals. In this article, let us see the steps involved in developing a blockchain application for iOS and Android.

  1. Build a Strategic Plan

Determining the application approach that best matches your organization is the first step in developing a blockchain application. Understanding the processes involved in application development and the motivations behind them helps you produce good results. Make sure you know the main objectives if you want a blockchain android & iOS app to be developed as your own.

  1. Determine your Plan of Action

It would help if you decided how you want to manage the blockchain database while creating. It may be hybrid, private, or public. The transaction history is accessible to everyone when the database is public. Cryptocurrency mining is not necessary for private infrastructure but for hybrid platforms that combine private and public Blockchains.

  1. Explore your Choices.

  • You must use an open blockchain like Ethereum or Bitcoin to host a public blockchain.
  • Blockchain software must be installed and privately operated without the involvement of a third party if you want to build a private blockchain network. 
  • Some cloud-based solution providers offer Blockchain as a Service, including IBM, BlueMix, Amazon Web Services, and Microsoft Azure (BAAS).
  1. Adopt a Concept-centric Approach

Before developing a blockchain Android app, you need to use a Proof-of-Concept (POC) methodology to evaluate your idea. It provides simple methods for testing business outcomes. Given the minimal cost of POC, a successful data transfer project requires careful execution. Before launching a Proof-of-Concept approach, you must ensure that the success measurement criteria are precisely defined.

  1. Development of Blockchain Software

The two crucial decisions you should make during the beginning stage of the development process are whether to build for a specific platform or a cross-platform framework and which tools you must employ. Everyone must pay close attention to choosing what needs to be picked. Both of them have advantages and challenges in terms of development.

  1. Perform Rigorous Tests

It is usually advised to begin testing your project as soon as feasible during development, just like with any other project. Each new feature and building block must pass stringent quality assurance testing.

Although testing front-end apps is a routine task that middle QAs can carry out, smart testing contracts are a unique process. Remember that you won’t be able to change your smart contract after it is deployed on sites like Ethereum. Therefore, any flaws and errors your QA team overlooked will remain intact.

Launch the Application

A blockchain iOS app’s production run is the last step of development. After a successful test with user acceptance, it is now prepared to be sold on the app store or Google play.

The Bottom Line

Changes and innovation are expanding along with the proliferation of new technologies. One such technology that undoubtedly dominates the future is the Blockchain.

With extensive expertise, Infognana Solutions can always offer the best assistance for all your projects. Contact us today, and we’ll help you beat out the competition!

UI Design

How to Build an Extraordinary UI Design for Mobile App

Build an Extraordinary UI Design for Mobile App. Strong competition in the mobile app development market motivates app developers to remain updated on industry UI/UX trends and incorporate them into their digital solutions. This enables mobile app providers to keep ahead of the competition and give their consumers the most efficient and effective solutions. Here are the most promising steps that must be followed by UI/UX designers to create eye-catching mobile app UI Designs.


  1. Understanding the Client’s Point of View

The most important requirement for creating a brilliant UI-based mobile app is a comprehensive and detailed understanding of the client’s perspective on the software or mobile app. Understanding the nature of the client’s business and its target audience is important for building a fantastic UI for the product. Therefore, before designing a customized mobile application, the UI experts’ must interact with the client to have a better understanding of their requirements. To do this, you can collaborate with a reputable application development company with expertise, such as Infognana Solutions.


  1. Analyze User’s specific requirements

A skilled UI designer must also understand the requirements of the consumers. The specific requirements of an app or program may vary from client to client. As a result, it is critical to supply services following client specifications. While designing the UI of any IT product, the app designer must ensure mutual understanding between clients and their requirements.

The user interface of an IT solution must be simple for users to navigate. Users must have complete control over the user interface while doing the desired task on the product without interruption.


  1. Prioritize Creating Wireframes

UI designers frequently fail to sketch the product’s wireframe in advance, which is another common oversight. Without proper wireframes, the designing process might result in numerous UI flaws. For mobile app development, a wireframe serves as a master blueprint as they work on the user interface (UI).

Additionally, wireframes assist designers in remembering sequential steps of the designing process. To build an effective user interface, one must first create a wireframe.


  1. Color Scheme Selection

In addition to wireframes, colors have a major impact on how well IT solutions work, especially when it comes to mobile apps. Choosing the right combinations of colors will make an application appear more appealing to users.

With time and practice, one gets an intuitive sense of the appropriate colors for each product. Therefore, UI designers must explore various color options and put in a lot of effort to strengthen their abilities for creating visually appealing apps.

The Bottom Line

For a mobile app to be successful on the market, it must have a strong and appealing user interface (UI). However, designing an engaging user interface may be pretty difficult. Mobile app users are becoming more demanding, and the number of available apps is continually expanding. For this reason, many businesses prefer to create custom user interfaces for their apps.

At Infognana Solutions our team of expert UI/UX designers will carefully analyze the business needs and preferences of your target audience to develop the most user-friendly and intuitive solution. Call us today at +1 (972) 635-3497.

Website Localization

How To Conduct and Process Website Localization – An Ultimate Guide

Website Localization 

The process of modifying your original website through language, design, and cultural components to deliver a relevant user experience for your new target audience is Website Localization. As a marketer or business owner reaching your target market with your content is highly critical. For example, if your target audience speaks a language other than English; you will need to localize and linguistically modify your digital marketing content for better results. Here are the steps on how to do it:

Create a Localization Strategy for Your Website

The first stage in localizing a website is to create a plan that emphasizes a variety of aspects, such as: 

  • Carrying out market research to choose which languages and areas to target, the primary focus is how well the product will sell in that market.
  • To check if the product or service is suitable for the region’s culture and the general purchasing patterns of individuals.
  • You need to establish a multilingual SEO strategy, which should include keyword research, metadata translation, and the usage of Hreflang tags. This will enable Google to understand the language and location that the website is targeting.
  • Identify who will be a part of the team in charge of the localization and choose a website localization firm. A project manager, translators, designers, developers, and marketers should be on the team.

Create Websites That Support Localization.

When creating a website, use layouts and helpful design components regardless of the language. Make sure the structure supports text contraction and expansion. For example, 60% extra space would be needed to translate a website from English to Japanese, whereas 15 % extra space is required to translate a website from English to Portuguese.

The website design must also be customizable enough to accommodate languages that read from right to left and need more vertical space. Select a web localization services provider with the experience required to create the website with expansion in mind.

Make Globalization A Priority.

Globalization is the process of creating a website that can be customized to local contexts by excluding distinctive, local, regional, or cultural characteristics. Globalization prepares the website’s coding to accept different configurations based on the target languages. It is implemented at the software design and development front end. To do this, particular coding is replaced that will automatically fetch the new language without requiring significant programming changes. The process also includes ensuring that specific components, such as time zones, dates, currencies, and number formats, may be easily updated.

Localize the Website’s Content

A successful localization depends on an accurate translation of the website’s content. Working with native speakers of the target languages will guarantee that the translations are correct and that the translators thoroughly understand the language and what is culturally appropriate for the website.

To ensure that the content will be effectively maintained and arranged, it’s also essential to involve a website localization firm with a professional translation management system.

Use Appropriate Images, Graphics, and Videos.

Since websites often contain more than just text as part of their content, all visual components must be thoroughly evaluated for cultural compatibility. Keep in mind that a picture that is acceptable in one culture could be offensive in another. In addition, you must also choose the embedded videos based on whether the contents will resonate with the particular region’s client base.

Final thoughts

By 2040, 95% of all retail trade is expected to be done online hence website localization is a crucial component of a business’s development strategy, With this growth rate, you must stay ahead of the competition.

Infognana Solutions has a comprehensive project team that will oversee all aspects of the localization per your requirements. For more information, call us today!