Imagine this! You hire a person after a 2 month-long search. You spend the first 2 months carefully training him. By the end of the third month, he has just learned all the ropes.
For today’s enterprise, ‘going global’ is no longer just an aspiration, it is a necessity. To sustain in an intensely competitive business environment, you have to be prepared to cross language and cultural barriers to conquer international markets.
Yay!! The holiday season is here. We look forward to good food, the festive spirit, the fun time with family and of course the gifts! But to reap all the goodness that the season brings we need to endure the exhaustion of long shopping hours.
Whether we are individuals or businesses, we attach a lot of importance to our assets. We are careful to avoid loss or damage to them through theft or improper use. We spend time, money and effort in managing them so that they give us maximum value.
Shifting patterns in consumer behavior and technology are constantly changing the marketing scene. Email marketing which was the most preferred channel by marketers in the last decade for its low-cost, high-return trait is beginning to lose traction now.
In today’s increasingly globalized world, an enterprise’s success largely depends on its ability to broaden its horizons and cross frontiers of language and culture. But for a small business to cross these limiting barriers on its own is an uphill challenge.