Retailers always have their hands tied up with tasks to keep them busy throughout the day. When it comes to digital marketing, navigating through this online world will be an intimidating task to add on to their plate.
Image optimization can make or break an website. Images that are not optimized, can draw in negativity and also affect the performance of a website which in turn results in less conversions. Many people don’t realize the importance of image optimization and a big role that it plays in conversions and retentions.
Social media has become the most effective tool to market your brand and create an online presence. Social media executed properly will connect you to your target audience and also keep customers engaged and inquisitive.
Any marketer would agree that digital trends keep changing like the seasons. If you are not up to date with the online trends, then there is a high chance you will be left behind. Every year we see the rise and fall of different trends that force the online marketing world to evolve. Here are some of the online trends that are fast developing this year:
The scope of technology is consistently shaping hospitality sector, especially hotel and travel industries. In fact, technology is widely used for exploration, research, bookings, and travel planning. A recent rise in smartphone users has fueled the trend of offering seamless digital marketing services in this field. Businesses are using an Omni channel experience for the travelers using innovative technologies.