Today, e-books are becoming a prominent choice of readers across the world. It comes with a lot of facility including an easy access, hassle-free storage, and convenience of reading. All this becomes possible thanks to a revolution in the domain of information technology. Publishing houses have accepted this new technology to hunt the new-generation readers. It is equally beneficial for publishers to offer e-books instead of paper books.
With every New Year, there are some nascent beginnings and new resolutions to be made. People make new plans not only for rejuvenating their personal life but also for ensuring their professional well-being. Each year, we are progressing rapidly to the digital age.
The increasing mobile advantage has touched every industry including e-publishing services. Few years back, usage of mobile content was considered optional for publishers and content creators. But, the market dynamics have changed now. The current mobile technology has made it imperative for the publishing professionals to go mobile.
With the increasing number of e-readers, the business of e-publishing is undergoing unprecedented development. The online selling of books offers better marketing opportunities for the authors and publishers. A website enables a strong online presence for them with new distribution channels.
In the e-publishing industry, marketing of a book is the biggest challenge faced by most of the authors. Well, social media is fast catching up as the most popular channel for driving the sales. But, it also has strings attached. The marketing of a book through social media can be often intimidating. Most of the marketers struggle with managing the time taken for optimizing this platform.
Writing and marketing a book entail a lot of hard work and diligence. From e publishing to selling, every task involves multiple strategies to be planned. As a writer, all this can exhaust you completely. Mostly, authors prefer doing all this stuff on their own due to heavy costs of hiring an assistant. However, there are many responsibilities that can be effectively shouldered by this assistant.