Website Localization

How To Conduct and Process Website Localization – An Ultimate Guide

Website Localization 

The process of modifying your original website through language, design, and cultural components to deliver a relevant user experience for your new target audience is Website Localization. As a marketer or business owner reaching your target market with your content is highly critical. For example, if your target audience speaks a language other than English; you will need to localize and linguistically modify your digital marketing content for better results. Here are the steps on how to do it:

Create a Localization Strategy for Your Website

The first stage in localizing a website is to create a plan that emphasizes a variety of aspects, such as: 

  • Carrying out market research to choose which languages and areas to target, the primary focus is how well the product will sell in that market.
  • To check if the product or service is suitable for the region’s culture and the general purchasing patterns of individuals.
  • You need to establish a multilingual SEO strategy, which should include keyword research, metadata translation, and the usage of Hreflang tags. This will enable Google to understand the language and location that the website is targeting.
  • Identify who will be a part of the team in charge of the localization and choose a website localization firm. A project manager, translators, designers, developers, and marketers should be on the team.

Create Websites That Support Localization.

When creating a website, use layouts and helpful design components regardless of the language. Make sure the structure supports text contraction and expansion. For example, 60% extra space would be needed to translate a website from English to Japanese, whereas 15 % extra space is required to translate a website from English to Portuguese.

The website design must also be customizable enough to accommodate languages that read from right to left and need more vertical space. Select a web localization services provider with the experience required to create the website with expansion in mind.

Make Globalization A Priority.

Globalization is the process of creating a website that can be customized to local contexts by excluding distinctive, local, regional, or cultural characteristics. Globalization prepares the website’s coding to accept different configurations based on the target languages. It is implemented at the software design and development front end. To do this, particular coding is replaced that will automatically fetch the new language without requiring significant programming changes. The process also includes ensuring that specific components, such as time zones, dates, currencies, and number formats, may be easily updated.

Localize the Website’s Content

A successful localization depends on an accurate translation of the website’s content. Working with native speakers of the target languages will guarantee that the translations are correct and that the translators thoroughly understand the language and what is culturally appropriate for the website.

To ensure that the content will be effectively maintained and arranged, it’s also essential to involve a website localization firm with a professional translation management system.

Use Appropriate Images, Graphics, and Videos.

Since websites often contain more than just text as part of their content, all visual components must be thoroughly evaluated for cultural compatibility. Keep in mind that a picture that is acceptable in one culture could be offensive in another. In addition, you must also choose the embedded videos based on whether the contents will resonate with the particular region’s client base.

Final thoughts

By 2040, 95% of all retail trade is expected to be done online hence website localization is a crucial component of a business’s development strategy, With this growth rate, you must stay ahead of the competition.

Infognana Solutions has a comprehensive project team that will oversee all aspects of the localization per your requirements. For more information, call us today!

Localization Service Provider


Localization Service Provider: A Complete Guide 2022. People all around the world now have internet access to their company, brand, or innovation. When you create a remarkable application that makes life easy for people from all cultures and nations and find it useful. How can you ensure that you can reach out to them and that you are available to a wider demographic? It is by translating and localizing your software in a way that is easy to use and comprehend for a wide range of users. 

When creating an app, it’s important to think about how you’ll be able to scale it globally. And, while doing so, make sure that everyone who uses your app, regardless of their region or culture, has the same great user experience and convenience of usability. Any app that only supports a single language or mode of communication effectively excludes potential clients, limiting the app’s reach. You’ll have to consider app localization sooner or later if you want to get the most out of the product you’re launching. It’s no longer enough to launch an app to a worldwide market in only one language. That is why businesses are investing so heavily in this process. 

What Is App Localization? 

Localization entails tailoring every aspect of your program to meet the demands of a certain target market, from the language used to cultural and technological constraints. You’re essentially making your software familiar and user-friendly for a certain portion of your target market. It can encompass many dialects or varieties of the same language spoken in other nations, which we refer to as locales.

Why Is Localizing Important For Your App?

According to research, the number of mobile phone users worldwide is steadily increasing, however, the revenue generated by each country varies greatly. It’s really simple: countries like China and India generate significantly more revenue from apps than the US because they are more aware of non-English speaking markets and have managed to learn to optimize themselves to tap into these segments, whereas in the US, creating an app in English may help you gain global recognition, but you’re missing out on a large demographic of non-English speakers. Mobile app localization allows you to adapt your app to a variety of languages and cultures, ensuring that your service reaches a broader audience.

Challenges in Localization:

Localization of mobile apps can cause a slew of issues that can be avoided by just preparing ahead of time. Here are some of the most prevalent difficulties to assist you to avoid making these common mistakes while localizing your app.

Integrating Multiple Languages and UI

If your app’s primary language is English and you want to add several languages, translation will not help. Depending on the language being translated, textual information tends to expand or shorten, causing your user interface to seem misaligned. As a result, it is critical to plan and build such accommodations ahead of time. It’s crucial to figure out how much your translated material can expand and develop a user interface that can accommodate future translation or localization initiatives.

Highlighting the Cultural Setting

Different cultures may see particular language or behaviors to be positive, while others may find them offensive. When translating and localizing your software, be mindful of such cultural implications and be careful of the content being uploaded. Language variations and cultural standards might be difficult to navigate, which is why you should engage a professional Localization Service Provider with relevant experience.

Incredibly Simple Formatting

Time, measuring metrics, currencies, numbers, and other basic information are all interpreted differently throughout the world. It’s necessary to consider how different types of information are displayed in the markets you’re seeking to enter into and incorporate these elements into your app. Furthermore, because regional markets typically differ, your app must be created in such a manner that such aspects are taken into account, as they can have a significant impact on user experience and overall engagement.

Few Important Tips for Localizing Mobile Apps:

  • First and foremost, choose your target audience.
  • Before building the app, think about how you’ll localize it.
  • Make sure the app can be easily translated into the languages you want to target.
  • To translate your app, find a localization provider that understands your business goals.
  • Once you’ve received the localized app, trial and examine it carefully

There are several aspects to consider when localizing mobile software, but you can stay ahead of the competition by addressing them early in the development process. It is also quite beneficial to collaborate with a localization/translation service provider that can offer their linguistic and technical skills to your project while being flexible to identify the most efficient technique for your needs.


Localization Strategy

The Ultimate Guide for Localization Strategy.

What distinguishes a brand when it enters new markets? Localization. When it comes to long-term success, you must ‘think global yet act local’ for a successful market entry. Most businesses struggle to find the right balance between standardizing and localizing their global marketing approach. It’s tempting to employ a specific strategy across the board to reach as large an audience as possible – but doing so will almost always lead to failure. Really? Since it lacks customization.

Interacting with your new audience in a way that they understand will surely result in a stronger relationship. However, keep in mind that localization is not the same as translation. Language is only a component of your localization strategy.

The Concept of a Localization Strategy:

A localization strategy is a one-of-a-kind market approach used by a firm to handle purchasing patterns, customer behaviors, and overall cultural variations in each area in which it operates. When a company enters a new overseas market, it can be difficult to provide purchasers in that country with a user experience that feels comfortable and familiar.
Developing a country-by-country localization strategy is your plan for making any appropriate amendments in tone, visuals, and subject matter to connect with the local client. It guarantees that consumers from other countries receive the same increased quality of service that they would expect from a local firm.

What should be included in a localization strategy?

• Primary target market and languages spoken
• Know the country’s culture and sociological ideologies
• Purchasing patterns and behaviors
• Incorporate international SEO practices

Why Is A Localization Strategy Important For Your Company?

Your company will be better equipped to reach clients where they are by implementing localization strategy solutions. Businesses that use localization solutions can successfully increase their potential consumer base while avoiding the complexities of cross-cultural marketing.

Customers all across the world can benefit from high-quality translation, local SEO reviews, and personalized interaction with modern solutions. Shipment issues caused by poor formatting or spelling errors are resolved by addressing validation solutions. Rather than cobbling together multiple solutions for each of these issues, complete localization software handles everything for you, allowing you to focus on producing excellent products.

The key advantages of a localization plan:

• Easier to access new markets
• Offers a competitive advantage
• Enhance customer satisfaction
• Build brand loyalty
• Boosts revenue.

Localization vs. translation:

The difference between translation and localization is based on the subject being reproduced in another language.


The act of converting written material into another language is termed translation. It refers to the text in the target language that has been transformed from its source language as a noun. Machines and humans are both used in the translation process.

The Purpose of Translation

The translation is applied to almost any form of written content that can be conceived.


The term “localization” refers to the process of adapting services, goods, and information to a variety of languages and cultures. It includes not just text translation but also images, formatting, design, user experience, behaviors, and language variations when dealing with customers from other cultures. It also addresses how to present information in a different way depending on the location or region, such as currencies, calendar format, and local regulations.

The Purpose of Localization

Localization necessitates dedication. You must be committed to the translation process, which includes reworking your design and development to adhere to the steps recommended. When your process is up and running, you must measure your return on investment.

Localization may be used for a variety of areas, including:

User interfaces for software; mobile apps; multilingual websites; displaying local content; marketing materials; training materials; guides and instructions; legal requirements; online help centers; service papers, etc.

When is it appropriate to develop a localization strategy?

Localization must be integrated at the tactical level inside projects and business objectives to create an “excellent” localized user experience. Localization must be included in higher-level strategy talks to provide a remarkable client experience.

How Does a Localization Process Work?

The “how” should be part of your localization approach. You’ll have to be flexible, adaptive, and active in communicating with your team, setting a notion that localization is always a work in progress.

The first decision you should make is how to integrate localization into your present development process. We advocate agile localization at Infognana, which is a set of software development methodologies focused on adaptive and cross-functional team collaboration.
Translations are not just completed once and then given at the end of a development cycle. They are instead translated as the product is being produced. This implies that as new updates are released, localization teams can work on it simultaneously.
This technique allows you to observe the impact of what you’re doing immediately rather than postponing the release of a specific component of your product or website for translation, which is very useful when working on emerging markets.

There are various factors to consider while developing a localization strategy:

• Sales in your current country
• Chances of achieving the same success in other countries,
• Enquiry rate for your product or service from other countries,
• Your competitors are expanding into new countries.

Apart from this you can also consider joining your competitors or wait to see how things evolve before crossing international boundaries.

The Bottom Line

Implementing Localization is easier said than done since appropriate workflows and procedures need to be implemented to yield the desired results. You may significantly reduce your time to market by tremendously and enhance the efficiency with which your software, website, or application by localizing your content. Also, by using the right tools and expediting the localization process can eliminate repeated manual effort and administrative tasks that cannot be overlooked.

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