customer experience

How Content Intelligence Enhances Customer Experience

Content Intelligence is a marketing strategy that employs the benefits of artificial intelligence and machine learning to create more managed and high-quality content with the help of relevant data. Content intelligence comprises various techniques to improve content quality and value, including content audits, channel optimization, social listening, competition intelligence, etc. Combined with customer engagement planning, this content approach offers a smooth customized customer experience.

Artificial intelligence (AI) and Machine Learning (ML) are used in content intelligence to make it more manageable, enhance its quality, and improve its performance. When integrated into a centralized customer communications management (CCM) platform, these sophisticated features could automate and simplify optimizing and managing complex customer communications. Content intelligence is used in the following areas:

Integrating related and redundant content.

A Content Intelligence platform can evaluate your vast library of existing customer messages and consolidate redundant content. It increases efficiency in modifying and managing communications and consistent quality in messaging. Manually doing this is highly resource and time expensive and may be prone to errors.

Ensure consistency and adherence to brand guidelines.

AI can detect content elements incompatible with an organization’s brand requirements, ensuring consistency across all communications and platforms.

Communicating with clients at their reading level.

It is crucial to ensure that messages are at the right reading level when dealing with the customers. Also, using analytics to analyze every message’s reading comprehension level automatically. Informing when you are out of sync with the intended readability profile can also be obtained using content intelligence.

Appropriate channel and time:

Most marketers encounter issues determining which content goes where and when. It’s not about providing random content all the time. Still, the relevant content on the proper platform could result in a high conversion rate. Using AI to promote content offers several advantages, including evaluating the performance on multiple platforms.

Expressing a responsible mindset in every communication:

Today’s customers expect personalization. Personalized marketing techniques for customer-centric businesses are the most excellent method to show clients that they care about their requirements and preferences. Curating content to assist clients at various phases of their purchasing journey is an added advantage. The advantage of using content intelligence is that you can track the channels that are influencing your prospects and customers to conversions.


Using Content Intelligence capabilities for customer communications is an effective way to considerably improve the customer experience by allowing your company to manage and re-use content more efficiently, implement advanced personalization, and maintain brand and messaging alignment across all communications channels. Use AI as soon as possible in your customer communication procedures. Please read our blog to learn how artificial intelligence (AI) is used to curate content and its significance in digital marketing. 

Infognana Solutions is here to assist you in the process, call us today! A whole new world of easy interaction awaits you.

E Commerce Business

Q-commerce: The next big thing in the e-commerce business

E-commerce has been doing greater rounds for the past few years and it has widened its reach since the start of the pandemic. With the introduction of Q-Commerce (Quick Commerce), it has taken up the legacy to move forward. Q-Commerce is nothing but the faster version of E-commerce, which delivers supplies or essentials to the customers at a much better time, for instance “within an hour”.

As per one report, “Q-commerce is estimated at USD 0.3 billion in CY2021 and is expected to grow 10-15x in the next 5 years, to become $5 billion by 2025.”

It can be said that this market is seeing high demand and going forward, Q-commerce will become one of the major e-commerce models to cater to the growing needs of the consumers.

Why Q-commerce?

Nowadays, there are a lot of orders placed and people expect them to be delivered immediately, as delays could make them change their minds leading to order cancellation. This is where Q-Commerce comes into the picture, where the ordered essentials are supplied within 30 minutes to an hour, resulting in credibility and greater customer experience.

Some of the major Q-commerce players in the market are:

  • Blinkit
  • Dunzo
  • Zepto
  • Amazon Instamart

How does Q-commerce work?

More or less like an E-commerce business, Q-commerce follows the same module but focuses on delivering essentials at much faster times. In the E-commerce model, there would be a warehouse setup and things would be made available to the people by storing and delivering them from those warehouses.

In the Q-commerce model, most ordered items are noted and stored in the micro-warehouses, which allows the employees of the companies or delivery personnel to deliver them in a stipulated time, for instance within 2 hours. The Q-commerce business also behaves like an ‘on-demand’ delivery module, where placed orders of groceries or essentials reach customers in a matter of few minutes, after order placements.

Benefits of Q-commerce business:

Let’s discuss the prominent benefits of Q-commerce businesses:

Faster delivery times

Q-commerce ensures faster delivery of the groceries or essentials quicker or within minutes.

Best customer experience

Customer satisfaction is the ultimate goal and if the products are reached within minutes, it brings greater joy to the customers, increasing the credibility of the organization.

Increased business stakeholders

Since the Q-commerce business includes a kind of hyper-local business model, specific shops would be chosen for storing the supplies in line with the demand and delivered to the prospects at a much better time. This makes a great ROI for the shops.

Scalable & credible

There could be a need to include further advancements in the business. Q-commerce provides extra reliability and comfort, where more items could be added to the warehouses on-demand, without any disruptions and earning reputations among the customers.

E-commerce has laid the foundation for Q-commerce business, which could easily be said to be the ‘need of the hour’. The Q-commerce applications should be robust to meet the customers’ needs and requirements. The software must be capable enough to handle the entire process, right from order placements to the products’ delivery at the doorsteps ensuring safe reaching thereby creating credibility and having greater attrition values.

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