Maintaining and managing your product catalog is probably one of the most difficult parts of having an eCommerce website. You would probably have hundreds or even thousands of SKUs published across various sales channels. To continually update and manage the data it requires a lot of time.
Most online store owners and ecommerce managers know that product descriptions can influence the decision of buying for any customer. You’re probably thinking do product descriptions really make such a big deal? Let me tell you, they absolutely do! People tend to be drawn towards certain words when shopping online.
Rich Media Content is an ad that contains text, audio, video, animation or any other interactive elements that encourage the user to engage with the content. As it has been said, “Content is King”, the trick is to create the right content for the right people at the right time.
Product catalog management is making sure that the product data are of high quality across all sales channels. It includes organizing, standardizing and publishing all product data to each sales channel.
Is your online store ready to kick off for the upcoming Holiday season sales? Running an online business in the holiday season is the most vibrant and hectic time of the year. When it comes to online shopping there is so much to consider. Out of which, Product content is the bedrock of high sales.
With E-commerce taking the market by storm and capturing a major portion of consumer spending, several fly-by-night E-commerce companies have sprung up. However, will all of them be able to sustain themselves is the big question. Promotional tactics have changed and evolved.