E-Commerce Product Page Optimization for Enhanced Sales – Know how

Introduction: 

In this millennium, where you have to keep afloat in a hyper-competitive e-commerce market, you need to embellish your strategy and technique on a regular basis. How you flaunt your products truly brings you brownie points. Product pages containing congruous information play a pivotal role in converting your visitors into prominent buyers. So you must keep a tab and keep them spiked at all times. 

This article throws light on the few tips & tricks that can glean your website from zero to a hundred, real quick!

Why Is Product Page Optimization Crucial?

As per a recent study, only 2.86% of e-commerce website visits get converted into a purchase subsequently. This intends that the trend is in motion and buyers are in search of first-rate quality.

Product Page Optimization & Inherent Tricks:

• Fascinating Product Descriptions:

Product descriptions are your customer’s first impression of the product labeling. If you do not make them appealing, it might mislead the customer thoroughly. Another thing to be noted is that the description must be short, crisp, and fascinate the customers by and large. 

A descriptive copy must invariably contain information about your brand too. At the same time, to kick into the information, you can also include ‘handbooks’ and ‘how to use guides’ in particular.

Presentation plays a significant role when throwing light on product descriptions. You can easily connect with the buyer through stories.

• Attractive Product Images and Videos:

The evolving e-commerce ambiance requires you to be one step ahead in every domain. Most of the customers have high expectations from your product descriptions and as a matter of fact, product page designs also.

Hence, it is mandatory to ensure that the images used for the product listing page are of good quality. It should also zero in on the product features appropriately. Utmost care should be taken to ensure that the image turns out to be a replica of the original product. In addition, gracing the image with too many filters will also not do justice to the product. 

Lately, there are myriad methods to display your products. Product videos are one such alternative. 

Another innovation in this arena is the incorporation of 3D and 360-degree images. Even though the concept is novel, 70% of the sellers are slowly adopting it into their strategy. 

• Attention-Nabbing CTAs:

Call To Action is what kindles your buyers to add the product to their cart and make the final payment. CTAs serve an essential purpose in your product page optimization strategy.

The CTA content must steer the buyer to click on it. Words that scintillate urgency, an attractive/ bright color to highlight the CTA, and above all a clear font will be the key factors for formulating the CTAs.

• Additional Shipping Costs:

Nearly 90% of the customers abandon their carts because of hidden costs. They are not displayed early on in their shopping journey. Usually, people get a chance to glimpse the additional shipping costs once they reach the checkout page. To put an end to this scenario, the prices you display must be inclusive of the shipping rates. Another pinch-hitter is bestowing free shipping over a threshold amount. To balance the shipping costs, it is mandatory to partner with a platform that brings in discounted/slashed rates. 

• Mobile Optimization:

Mobile Commerce is gearing up. As per a recent survey, 49% of consumers lay their hands on mobile phones for shopping. So, if your product pages are not optimized perfectly for a mobile screen, you could be leaving behind out on some substantial customers. 

Furthermore, to provide your buyers with a persistent experience on all platforms, formulate appropriate content for each screen subsequently. In addition, it is vital to manage your images and videos. Ensure that they do not add to the load time, and that their size also falls in place with the screen size. 

• SEO Optimization:

Apart from being winsome, your pages must also fetch more traffic to your store. This is only attainable and achievable when your website ranks on search engines. Without adhering to proper SEO strategies looking for page optimization will be very hard.

To begin with, ensure that your title and description have the exact keywords. Secondly, add the meta description and title tags to the page, along with the alt text to the images. 

• Authentic Customer Reviews:

Every customer who is shopping online expects validation for their choice at some point in their journey. Hence, by displaying customer reviews on your product pages, you can give it to them before they look for them deliberately.

In the meantime, registering personal details will be an added boon/advantage. For instance, the product size the customer purchased, the final fit, and their feedback about their experience will fit into the bill. 

• Page Load Speed:

In this fast-paced competitive world, nobody has time to spare. Hence, the slower your page loads, the chances of your customers sticking around will gradually reduce. 

It is advisable to regularly test the speed with Google Page Speed Insights to make sure that the speed is on par at all times.

• Appropriate Return Policy:

When you give the customer an option for the product return, chances of conversion surge up. But, it should not burn a hole in your pocket, in particular. Hence, it is mandatory to draft a return policy that answers all queries. It should also clarify the step-by-step process for product returns. 

• Product Recommendations:

Personalized feeds are the latest and happening trend. Moreover, there is a no better option to provide a personalized experience than recommending products. Product recommendations instantaneously give the customer a feel of a customized experience that is curated exclusively for them. 

Final Thoughts:

Product listing pages are the actual and real selling points for your buyer. Make sure you do not ignore them. Always Keep a close eye for detail. Above all, you can take the help of the right technology to ensure proper e-commerce inventory management.