In this fast-paced business world, professionals find it a challenge with managing tasks and running their business. One of the vital tasks is creating quality content for the business which may feel like another extra burden on your shoulders.
To create content that will reach your audience and increase engagement, you shouldn’t rush into your content, as poorly written content will be a big flaw in your business marketing strategy.
Articulately written, relevant and engaging content is a key part of your marketing strategy. The content you write and put out should be fresh, new and regularly updated with strong keywords so that your company will appear at the top of Google’s search results. Apart from only creating content, you will have to also develop technical tasks like formatting, uploading, and finding good images for your content/blog. Once people start interacting with your posts, the response should be done in a timely fashion. Blogging takes up a lot of time as you will have to also study analytics and market your blog strategically for the right people.
Since you’ll be running your business, there won’t be enough time to do blogging as well. This is where we tell you how hiring a Virtual Assistant (VA) will help you manage all your blogging requirements. VAs are professionals who provide different services and specialize in particular areas of business. When you’re hiring a VA for a content writing position, make sure he or she is skilled in content creation and marketing.
Duties your VA can perform for your blog writing:
1. Content Creation
Since it is writing blogs for your business, you may have a lot of ideas and suggestions for the content you wish to create. That is completely fine as long as you pass those ideas to your VA who is the one with the skills and can come up with some well-written content along with some of their ideas mixed in as well. It is important for your VA to understand what search engine optimization (SEO) is when they are writing any post so that the appropriate keywords are inserted and also link building can be done. Your VA should have the ability to choose the correct image to highlight your post for a better reach to your audience.
If you have a well-written blog and it is not marketed in the right way, then what is the use of the blog? Your VA must have incredible marketing skills so your blog reaches everyone. Promoting your posts on all your social channels by selecting the appropriate audiences is one way your VA can market your blog. This will need a moderate marketing budget from your side so that your VA can boost your posts. Influencer marketing and guest blogging is another way through which your VA can market your blog and make it reach new audiences quickly.
A well organized VA is the best kind of VA! They will have a system for everything and will plan your posts well in advance. He will maintain a schedule and come up with relevant content ideas ahead of time. Responding and engaging with followers is key and your VA will have to be on top of it at all times. An organized VA will have notifications on so that they can respond to any comment or feedback as quickly as possible. This way, they can also filter out any spam content on your blog.
A VA can save you an ample amount of time by managing your blogs and taking care of anything related to content creation, marketing, and organization. Hiring a VA will give you more time to focus on other business activities and help you achieve a work-life balance.
If you’re looking for professional Virtual Assistants, then you’re at the right place! At Infognana we have skilled individuals who are experts in various industries and can help with any business service you require.
For information on our Virtual Assistant services, get in touch with one of our experts or visit our website: