In the e-publishing industry, marketing of a book is the biggest challenge faced by most of the authors. Well, social media is fast catching up as the most popular channel for driving the sales. But, it also has strings attached. The marketing of a book through social media can be often intimidating. Most of the marketers struggle with managing the time taken for optimizing this platform.
In the quest to leverage every channel, they end up at nowhere. The multiplicity of channels in this media is overwhelming. You needn’t optimize each of them. But, you must focus on one primary channel to connect with your audiences. Presence on multiple channels is imperative to interact with the audiences. But, the primary channel helps to engage with the readers in a direct manner. Here, you should post regularly. You should plan proper strategies for engagement on a single channel.
How to Find the Best Primary Channel?
The best primary channel is the one where you can easily find your loyal fans and followers. This is the channel where you can sell more books after their e-publishing. However, both these points are interrelated. You need to build positive connections first and then, enhance the sale of your book. In actual, it is the right procedure to increase conversions in the online space. You can’t overlook the significance of building positive relationships with the right audience before proceeding to sales. Here are given the tested methods of optimizing the primary channel of your social media strategy:
Prefer The Channel Popular Among Your Audiences:
Here, you need to assess the demographics and interests of your targeted audiences. Do extensive research and find the channel that caters to the needs of your readers. You should focus on this channel with full throttle. The channel with higher number of users can be your obvious pick but only when combined with other steps mentioned here.
Prefer The Channel Asking For Lesser Clicks:
Nothing disorients the users more than a platform that requires them to click through various links to buy a product. In this regard, you should prefer promoting your book on a channel like Facebook where it is simpler to buy or subscribe without leaving the page. It allows you to invite subscriptions and increase sales through the business page without redirecting to other websites.
Accessibility Should Be Easier For The Readers:
As a conventional practice, the authors take every step to reach their fans and potential readers. At the same time, it is necessary that new readers should find you easily on the social media platforms. In this context, the channel having advanced search and promotion features is highly preferable. You should leverage that channel with the best quality content and presentation. Stay in touch with the readers and update the information regularly to maintain transparency in your interactions.
Choose The Channel According To The Niche:
The genre of your book matters a lot when choosing the best social media channel for its promotion. If your genre addresses a larger variety of readers, you should prefer the popular channels having diversified user demographics. However, if you are a business author, LinkedIn can be the best channel for your genre.
As a matter of fact, you should focus on leveraging one primary channel instead of looking to dominate every possible social media platform available. Infognana is one of the most experienced e-publishing companies offering its expertise not only in publishing but also in promotion of the books on every platform.