Consumer Goods and Retail
The key to a successful global retail business lies in embracing a global perspective while adapting to the needs of local markets. Infognana’s localization solutions for the e-commerce retail sector are focused on creating and implementing multilingual content strategies that drive sales and expand brand reach. We craft global communications that create an impact locally.
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Manufacturing
In today’s highly interconnected world, even a traditional industry like manufacturing has assumed a global scale with raw materials sourcing, assembly and sales for a single end product spread over multiple locations in the globe. Infognana has strengthened its localization expertise in the manufacturing sector through intense training and experience. Our teams are proficient in the manufacturing translation process and leverage their specialized knowledge and language prowess to assist manufacturers with precise and impactful global communication. Our Localization professionals including translators, proofreaders and reviewers have in-depth knowledge and experience in the Industrial Manufacturing domain.
Marketing and Advertising
Marketing is a core function that is common to all businesses and involves direct communication with the end users and potential customers of the business. Marketing’s impact on the bottom line depends heavily on the effectiveness of the communication and so localization for Marketing & Advertising departments demands not just linguistic proficiency but also creativity and accurate knowledge of the societal and cultural influences of the target markets.
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Finance and Law
Financial and Legal services are some of the most dynamic and highly globalized industries of the modern world. Banks, accountancy firms, financial institutions, and law firms use language services extensively. Localization for these services however requires a great degree of specialization as information in legal and financial documents in this sector is highly sensitive, technical and must comply with rigorous industry standards.
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Insurance
Localization for Insurance companies requires special care as policy holders seek information from insurers mostly when they are in distress and imprecise information in a language not their own can prove frustrating. Moreover like other financial products, insurance is highly regulated with strict compliance norms.
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Information Technology
The information technology industry has been marked by constant innovation and rapid expansion in the past few decades.The impetus to generate, implement and monetize new ideas to grow is increasing constantly all over the world. Technology users have also evolved to look beyond technological specifications and consider ease of use and reliability while buying technology. To draw such users to their products and services, it is important that technology companies give them access to instruction manuals and messages in their native language.
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Publishing
The Publishing industry has always been a large consumer of language services and now with the digital transformation making content creation and broadcasting instantaneous across the whole globe, publishers need high-volume translation with short turnarounds.
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Travel and Tourism
The travel and tourism industry is a highly competitive industry and the competition is getting more intense on a global scale with most consumer decisions today happening online. So it is highly imperative that the marketing message that a tourism business creates reaches potential travelers across the globe in their native language. Infognana solutions has been partnering with clients in the sector for more than twenty years and so our localization teams assigned to the travel and tourism sector are familiar with all the terms in the travel lexicon
Energy
The energy industry is one of the most significant drivers of the economy over the past century and continues to remain so. Because of this primary status they occupy and the intensely regulated markets they operate in, Energy companies have to be meticulous with their global communication strategies and output. Infognana Solutions has more than two decades of experience in handling the language needs of diverse industries including the energy sector.
Life Sciences
Life Sciences and Healthcare are evergreen sectors that always remain central to the economy owing to their significance to human life. For this reason, they are also one of the most regulated industries across the globe. Localization and publishing in this field demands not just linguistic expertise but also sound subject knowledge. Infognana Solutions with more than two decades of experience in the field offers high-quality localization and publishing solutions to varied needs in the life sciences sector including regulatory submissions, product or drug marketing, website localization, clinical study protocols, and medical software adaptation.
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