Twenty years back, the word ‘marketing’ brought to mind TV, newspaper and billboard ads. But in the last decade, a digital wave swept across the marketing world and changed its face forever.
Any marketer would agree that digital trends keep changing like the seasons. If you are not up to date with the online trends, then there is a high chance you will be left behind. Every year we see the rise and fall of different trends that force the online marketing world to evolve. Here are some of the online trends that are fast developing this year:
The scope of technology is consistently shaping hospitality sector, especially hotel and travel industries. In fact, technology is widely used for exploration, research, bookings, and travel planning. A recent rise in smartphone users has fueled the trend of offering seamless digital marketing services in this field. Businesses are using an Omni channel experience for the travelers using innovative technologies.
An effective marketing strategy is the cornerstone of success in an enterprise. However, planning and managing the diversified marketing plans is easier said than done.
In the realm of digital marketing, Conversion Rate Optimization or CRO is the process that enhances the user experiences on a website. It allows an in-depth understanding of the customer behaviors and exemplifies the best strategies of affecting them. This process is entirely based on powerful data analysis. Hence, there are lesser chances of glitches in its lifecycle.