Image optimization can make or break an website. Images that are not optimized, can draw in negativity and also affect the performance of a website which in turn results in less conversions. Many people don’t realize the importance of image optimization and a big role that it plays in conversions and retentions.
In the realm of digital marketing, Conversion Rate Optimization or CRO is the process that enhances the user experiences on a website. It allows an in-depth understanding of the customer behaviors and exemplifies the best strategies of affecting them. This process is entirely based on powerful data analysis. Hence, there are lesser chances of glitches in its lifecycle.
Most of the e-commerce websites struggle to formulate a unified link building strategy that really works for their business. Even after following the conventional SEO practices, there remains a void to be filled with some effective strategies. The niche of e-commerce is growing exponentially with increasing number of online shoppers. It has a truckload of potential to be tapped by the businesses.
We are living in a fast-paced Internet age, and most businesses are already online. However, is it enough to have a well-designed website of your own to solicit business online? Certainly not, unless your web pages are optimized, you’ll be lost in the vast ocean that Internet is today. Here are 5 factors that you need to take into account for achieving search engine optimization at international levels.
When you view the traditional sales funnel everything seems to be in order doesn’t it? No one is to blame too much for this because all are trained to study this traditional marketing funnel to get to the conversion rates and whether the customers remain loyal and come back for repeat purchases. However, things are changing in today’s scenario; it is simply not enough if you think you know your customer. You need to find out how exactly it relates to the funnel, because today’s buyers do not go according to the way the funnel predicts. Read more →
At the rate things are going, over three quarters of the businesses will become digital businesses or will take to digital marketing in the next decade or so. A digital marketing agency is meant to focus on better efficiency by eliminating the need to have a sales representative initiating the sales process and allowing the shoppers to shop for themselves without any human assistance.