Twenty years back, the word ‘marketing’ brought to mind TV, newspaper and billboard ads. But in the last decade, a digital wave swept across the marketing world and changed its face forever.
In today’s competitive world, one if the best ways to move forward is through digital marketing. Digital marketing has taken over the marketing game and is an example of effective marketing. It increases the demand for a product or service that a company offers.
In the recent years, marketers have begun to incorporate artificial intelligence (AI) in their various digital marketing strategies to make data-based decisions. AI has proven its worth with the relevant results it can provide in different fields. They are also capable of overtaking the human capability in certain aspects.
Digital marketing over the years has seen a lot of changes. Whether social media, SEO or content creation, digital marketing right now is one of the strongest marketing tools for any company. When we talk about digital marketing, SEO is one of the vital aspects of it. It is on the top of the list of most marketers to bring more traffic to your company and direct them towards your sales funnel.
Retailers always have their hands tied up with tasks to keep them busy throughout the day. When it comes to digital marketing, navigating through this online world will be an intimidating task to add on to their plate.
Image optimization can make or break an website. Images that are not optimized, can draw in negativity and also affect the performance of a website which in turn results in less conversions. Many people don’t realize the importance of image optimization and a big role that it plays in conversions and retentions.