Online shopping has taken off drastically in the past few years. Whether it is buying a product or booking a hotel, people prefer to do it online.
The world is changing and so is the eCommerce trends. Every customer demands high-quality, consistent product information before they purchase anything online. Thus, eCommerce merchants have to meet this demand if they want to stay in the race.
Online retail has been the go-to shopping platform for most people in the recent years. When shopping online people like to read about the product before buying it. So, product content and visual content provided online has to be of high-quality. They play an important role in the decision making of a customer.
Whatever the size of your e-commerce company, online pricing really matters. When you shop online, the price of any product is very clear and helps shoppers to make a decision much faster and easier. Thus, the online pricing of a product is very crucial to any e-commerce site.
Maintaining and managing your product catalog is probably one of the most difficult parts of having an eCommerce website. You would probably have hundreds or even thousands of SKUs published across various sales channels. To continually update and manage the data it requires a lot of time.
Product catalog management is making sure that the product data are of high quality across all sales channels. It includes organizing, standardizing and publishing all product data to each sales channel.