The world is changing and so is the eCommerce trends. Every customer demands high-quality, consistent product information before they purchase anything online. Thus, eCommerce merchants have to meet this demand if they want to stay in the race.
Online retail has been the go-to shopping platform for most people in the recent years. When shopping online people like to read about the product before buying it. So, product content and visual content provided online has to be of high-quality. They play an important role in the decision making of a customer.
Whatever the size of your e-commerce company, online pricing really matters. When you shop online, the price of any product is very clear and helps shoppers to make a decision much faster and easier. Thus, the online pricing of a product is very crucial to any e-commerce site.
Maintaining and managing your product catalog is probably one of the most difficult parts of having an eCommerce website. You would probably have hundreds or even thousands of SKUs published across various sales channels. To continually update and manage the data it requires a lot of time.
Most online store owners and ecommerce managers know that product descriptions can influence the decision of buying for any customer. You’re probably thinking do product descriptions really make such a big deal? Let me tell you, they absolutely do! People tend to be drawn towards certain words when shopping online.
Rich Media Content is an ad that contains text, audio, video, animation or any other interactive elements that encourage the user to engage with the content. As it has been said, “Content is King”, the trick is to create the right content for the right people at the right time.