The recent pandemic has kindled the need for content localization to a larger extent. Lately, more people need access to information. This scenario has led to a pointed demand for translators, in particular. They should be well versed with the local culture and nuances in addition to the language expertise. In order to thrive in the global marketplace, a business needs to bankroll in translation and localization services. It is very essential to adapt its content for the varied markets. The whole lot- right from the websites, documents, and other data should be translated into different languages characteristically. By following this method, the business can reach the zenith, undoubtedly.
You will be wondering about the latest trends pertaining to Localization. Let’s take a look in to the Trendsetting Trends in Localization in the below article.
Trend #1: Subtitle Translation
We have witnessed a growing demand for videos. This will be the happening trend and videos will make up more than 82% of all consumer internet traffic. So, subtitle translation has turned out to be a mandatory one at this juncture. But why there is such hype?
Further, for starters, you can make your video content feasible for new audiences. Instead of plumping on dubbing, you can instead translate the subtitles to the target language.
Secondly, there are plenty of videos that are viewed on mute. At this juncture, subtitles come in handy.
Trend #2: Website Localization
Covid-19 has hit the business world considerably hard. But, to everyone’s surprise there was one industry that actually witnessed a surge in the sales numbers.
It is our Global E-commerce Industry.
This industry has experienced a tremendous rise in sales from 26% to 29% in 2022. By glancing these numbers, it is pretty much clear that the future is online business.
Doing business online means we’re not limited and stuck to country borders as much as we were before. Now it’s breezier to expand your business to new markets. For instance, to do that successfully, it’s of prime importance to include localization in your strategy.
Trend #3: Multilingual Customer Support
With the giant growth of E-commerce, there has been a need to upgrade your customer support strategy in particular. As per the recent study, 76% of the consumers expect to lay hands on a messaging app when talking to a business. As a matter of fact, to make their experience worthwhile, it’s always better to communicate with them in their native language.
Utilization of AI in customer support brings many laurels and benefits. It includes speeding up the response time and most importantly-24/7 availability. But you should also not forget about the linguistic aspect of including AI in your customer support strategy.
Translation technologies, such as AI and machine learning, paves you to translate content in an instant. So, you can deliver messages to your customers in their native language in an efficient manner.
More than 82% of consumers are more likely to buy when they’re granted additional help or information in their own language. With this gesture, you can ensure that their experience with your business is always TOP-NOTCH!!!
Trend #4: E-Learning
Lockdown and Social Distancing have been the undeniable order for the last two years. Professionals, employees, and students were flocking online platforms for their e-learning programs. As a result most of the courses, educational videos, webinars, and other educational materials undeniably required translation into different languages. This e-learning translation services definitely cater to a global audience.
Trend #5: Business Translations
Globalization in the business will be the undeniable factor in 2022 and in the forthcoming years. Even as countries reopen their borders, some restrictions on social distancing will be in vogue. This means most interactions and transactions will prevail online, even when there are businesses expansion to new territories. As a result, your business must first tackle the communication barrier challenge efficiently. It should also proceed with content localization to penetrate and operate in new markets successfully.
Trend #6: Speech-to-Speech Translation
Speech-to-speech translation is a technology that translates spoken language into your preferred language seamlessly. Skype Translator and the wearable translation devices has turned out to be beginning of a new era of translation technologies.
In a nutshell, we can say that the technology has simplified our lives.
Trend #7: CAT (computer-assisted translation) Tools
With the gradual rise of AI in the translation industry, some people are predicting the end of human translation. Even though machine translation are facing lots of improvements and enhancements on a daily basis, human touch is still very much needed. You can’t simply deny it.
CAT tools are a hybrid between technology and translators. They aid them to translate more efficiently. It’s already a highly acclaimed used tool within the translation industry.
The translation and localization industry is ever-evolving with new technological advancements along with the changing consumer needs. In order to get an idea of the Trends in Localization industry, you can always get in touch with us or visit our website www.infognana.com. Our experts will do the needful…