Image optimization can make or break an website. Images that are not optimized, can draw in negativity and also affect the performance of a website which in turn results in less conversions. Many people don’t realize the importance of image optimization and a big role that it plays in conversions and retentions.
Images account for more bytes on a website than any other part. Their size, complexity and quality will determine your web performance. Image optimization will also improve SERP rankings.
Here are a few ways on how you can optimize your images that will improve customer retention, conversions, SEO rankings and a lot more.
Know the different file types
Without knowing the types of files, you will not know which file type to use. The three main types of files are PNG, JPEG & GIFs. Firstly, one must understand what file will work best for the images on your site. You have to figure out which file type will give you a better appeal for less space.
The file name given for each image matters to search engine web crawlers. When you name your image in a descriptive, to-the-point manner, rather than a random number or code, search bots can understand better what the image is. For best SEO results, keep your names straightforward and descriptive.
Not familiar with what a sitemap is? Well, a sitemap allows you to optimize images for algorithms for Google. It enables search engines to crawl sites intelligently. In layman’s terms, it is a file that has a map of all the content on your site. One tip to use a sitemap efficiently is, if you have a lot of images and videos, then you can create separate sitemaps for each content. If you are looking for your content to be noticed by any bots and search engine crawlers, then adding images is essential.
Image file size
Many people get confused with “image size” and “file size”. When you talk about image size, it is the dimensions of the image. And, when you talk about file size, it is the amount of space that is required by that particular image to be stored on the server. It is very simple. The larger the file size, the more time it will take for the image to load. A file size plays an important role in the performance of your site because every time your site is visited, all the images must be downloaded. The ideal file size is about 1 to 2 MB which will give you a lower bounce rate.
Once you implement these tips to your website, you are sure to see your ranking and revenue go higher. If you need assistance in implementing these tips, get in touch with our experts and see your website soar! For more information on our services, visit our website at: Digital Marketing Company