We know that for a business to win, it needs to be where its customers are. Today, roughly half the world’s population (3.2 billion out of 7 billion) is on social media and an average user spends 2 hours and 22 minutes of his day socializing online.
So for businesses operating in the modern world, social media is no longer a choice. It is a compulsion; a condition for survival!
But the growing popularity of social media as a marketing tool means that the task of creating and maintaining a vibrant online personality is becoming more effortful and time-consuming. Something that needs specialized skills and mastery. Big corporates have in-house digital marketing and social media teams. Most mid-sized businesses employ a full-time social media manager. But small business enterprises that cannot afford such measures struggle with their social media management. These business owners end up spending more than half their productive time on social media. But the good news is, there is a surprisingly practical option that would suit them perfectly – hiring a Social Media Virtual Assistant!
Who is a Social Media Virtual Assistant?
A social media virtual assistant is a person who
- works for you from a remote location usually on an hourly contract basis,
- is knowledgeable in using social media management software like Buffer, Hootsuite, and Social Sprout.
- uses his/ her skills for setting up social media pages, engaging with people through comments, and creating content for social media posts.
- In other words, a social media VA is a communication specialist who represents your brand and communicates with your audience on your behalf.
What can a Social Media VA do for your business?
A social media Virtual Assistant can take over your social media management completely so that you can focus on your core business. Here are some things that a Social Media Virtual Assistant can do to power up your social media avatar.
1. Setting up social media accounts and business pages:
You may think that creating a business account on Twitter or Instagram or a business page on Facebook is a fairly simple task. But even that involves decisions that require careful thought. For example, the choice of profile pictures and cover pictures involves checking if they have the right dimensions, are of high resolution and truly represent your brand. Virtual Assistants trained in Social media can help you get these decisions right!
2. Generating ideas for posts:
The biggest challenge in maintaining an impressive social media profile is to constantly come up with creative ideas for posts. As a busy business owner, you may not be able to spare the time and effort for the task. A Social media Virtual assistant has the knack for creating original content both visual and textual, like infographics, pictures, videos, blogs, and periodic newsletters to keep your followers constantly engaged.
3. Scheduling posts:
Social media posts can’t be made randomly. Content must be posted at regular intervals to maximize engagement with your audience. A social media virtual assistant will create weekly and monthly schedules so that the posts on your social media pages are ideally timed!
4. Engaging in social media research and social listening:
As a small business with big ambitions, you have a need for insights that help you differentiate yourself from the competition. Researching social media to gather industry news, trends and statistics can be a good way to gain these insights. A Virtual Assistant can do this task for you and keep you updated on the industry buzz.
5. Monitoring and responding to comments:
One unattended comment on your social media post can have a lasting negative consequence on your reputation. With a social media Virtual Assistant you need not worry about such mishaps. Every comment will be responded to, on time.
6. Tracking social media metrics:
Measurements are essential not only for tracking performance but for drafting future decisions. A Virtual Assistant can track the likes, followers, posts, and other metrics that give you a review of your business’s social media performance.
7. Keeping tabs on competitor activity:
If there is something more important than monitoring your own activities in social media, it is monitoring your competitor’s social media activities. This will not only give you a clear vision of what you are up against but will also help you refine your strategies to surpass those of your competitors.
8. Running social media and email marketing campaigns:
Social media or email campaigns are useful tools for boosting audience engagement. A Social media VA can help you run successful social media campaigns by posting polls and conducting social media contests to promote your product or service.
There are many more things that a social media VA can do for you. As you climb the hierarchy in the social media space, the vistas of your social media goals will keep widening to accommodate improved tools and tactics. A social media Virtual Assistant can help you keep pace with such advancements.
So, what are you waiting for? Experience the sense of relief and freedom that a trained Virtual assistant service can bring you by saving your time and improving your revenues. Infognana offers professional Virtual Assistance services for a variety of business tasks. Hire a Virtual Assistant now and reinvent your Social Media persona!
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