eCatalog Management Services
Innovative e-catalog management for a successful online business
Catalog Processing Services
Retailers need to offer a multi-channel experience and constantly work to refine product data in order to catch up with the overwhelming online marketplace. It is also very important to enhance content by making the product description perfectly keyword-optimized. Infognana helps streamline product data by refreshing and improving it on a regular basis. Content needs to be up to date as it has to be compatible with the latest marketing initiatives. Through this, we guarantee organized, comprehensive and easy to discover product data. We also keep tabs on retailer and third-party analytics to constantly keep improving the content.
Infognana’s superior solutions empower shoppers in making an educated and well informed purchase of the right products they have been looking for all along. This translates into incredibly improved ecommerce performance for our clients who can reap increased profits.
Digital marketing involves in-depth analysis and strategic and timely execution, which is the essence of eCommerce. By adopting the latest search engine optimization (SEO) techniques, you can lead your ripe-to-pick customers to the products on your page. Increased visibility means increased business, which can be enhanced through paid and organic searches. Targeted Pay Per Click (PPC) campaigns help you dominate search results and figure high on visibility, resulting in your products being directed to a focused and an almost-captive audience.
Search Engine Marketing (SEM) involves intense research to position your website well in search engines to attain maximum possible visibility leading to referrals and conversions. Keyword research being part of SEM helps in targeting and diverting traffic to your site. Social Media Optimization (SMO) on the other hand involves the use of the various social media outlets or platforms to reach out to millions of potential customers by creating brand awareness. It is often referred to as a marriage of convenience between SEO and the social media where online visibility is guaranteed, as is customer interaction, which often goes viral. SMO can be a great asset for digital marketing companies by dramatically improving their sites’ search results.
With online retailing, product assortment intelligence and competitive data analysis are vital to identify where your products stack up against the competition. Apart from finding out what you have in common with your competitor, it is important to know what they have that you don’t, and vice versa. This will definitely help you stay way ahead of the competition and identify opportunities by monitoring your competitors’ strengths and weaknesses.
At Infognana, we offer up to date, qualitative review of competitors’ product assortment, pricing, policies and marketing techniques through custom-automated approach. We help enhance product assortment by tracking products that sell well both on a regular basis and on special occasions (holidays) and plan extensively on these products. This helps improve your bottom line and stay far ahead of the competition.