Market research is very important when you are trying to create a product or provide a service that is going to strike a chord with the users. When you are willing to even pay for what you’re offering, then knowing your audience is key. Now the best way to get to know your customer is by doing some market research.
With E-commerce taking the market by storm and capturing a major portion of consumer spending, several fly-by-night E-commerce companies have sprung up. However, will all of them be able to sustain themselves is the big question. Promotional tactics have changed and evolved.