If a person visits your online store, there is only one thing you want from them, which is for them to take an action. Whether it is them buying your product or service, creating an account, signing up to your email list or following you on social media.
In the realm of digital marketing, Conversion Rate Optimization or CRO is the process that enhances the user experiences on a website. It allows an in-depth understanding of the customer behaviors and exemplifies the best strategies of affecting them. This process is entirely based on powerful data analysis. Hence, there are lesser chances of glitches in its lifecycle.