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content intelligence

Why Content Intelligence is Important for your Business.

The monitoring and analysis of interactions with published material is the subject of content intelligence aka content analytics. Blogs, articles, podcasts, movies, and product visualizations are examples of this. This makes content intelligence beneficial for all individuals and teams who develop and distribute content, such as public relations, marketing, communications, and sales. Continue reading to know more about content intelligence and its value to your business.

The Modern Sales cycle requires content intelligence.

The purpose of content marketing in digital marketing is to deliver the right content to customers and prospects at the right time and in the right location. Content must give extra value to the recipient and relevant additional information throughout the purchase decision-making process.

Content intelligence analyses the usage of marketing materials and identifies relevant patterns using technology such as machine learning (ML) and artificial intelligence (AI). Marketers may use this information to produce content that improves the online customer experience throughout the customers’ journey.

With Content Intelligence, most marketers can easily interact with and engage their consumers. Content Intelligence, in general, assists marketers in the following areas:

  • Content strategy evaluation, creation, and performance optimization
  • Using competition data and research to develop the type of content that is tailor-made to audience preferences
  • Experiment with various content types and how they should be generated, such as content intelligence-based videos
  • AI analyzes content for style, tone of voice, and other important metrics to generate relevant content
  • The ability to forecast the efficacy of your content based on the performance of your competitors in the past
  • Lets you create high-quality, useful content that helps you attract more visitors, enhance conversion rates, and get prominence in search results

Trending Software for Content Intelligence

While conducting competitive intelligence on your own is doable, the software simplifies the process and produces results quickly. Let’s go through some high-quality tools you may use in your approach.

  • Buzzsumo – Buzzsumo uses keyword search to assist marketers to uncover trending and relevant content throughout the web around a topic, allowing content creators to reproduce successful content that is already working well for other businesses.
  • SpyFu – SpyFu is a content intelligence tool for search engine marketing. SpyFu enables marketers to “spy” on their competitors, identifying the keywords they are bidding on in Google Ads and other ad platforms, as well as the content promoted through those platforms.
  • Optimizely – Optimizely is a popular enterprise content management system that includes content intelligence technology that gives real-time recommendations for content enhancements powered by AI directly within the CMS.
  • Curata – Given the volume of content published every day, content curation is becoming as important as content production itself. Curata is a content discovery and curation solution that helps businesses expand their content marketing initiatives.
  • Contently – Contently is a content analytics tool. Attention time, repeat visitors, and content’s social reach are some of the data metrics that Contently assists marketers in measuring.

Benefits of content-driven e-commerce.

Retailers and manufacturers may transform their digital presence to surpass consumer expectations and gain a competitive advantage by better understanding the cause-and-effect relationship between outstanding content and well-planned e-commerce experiences.

  • Increased Brand Awareness 
  • More organic traffic & Conversions 
  • Brand loyalty
  • Better user engagement

There are several advantages to knowing the benefits of content-driven e-commerce. Even if your e-commerce website is not ranking well, you may still work with Infognana Solutions to optimize it and enhance your ROI. Contact us today and let our team of experts assist you in developing a comprehensive digital marketing strategy that includes content that attracts, engages, and converts.

customer experience

How Content Intelligence Enhances Customer Experience

Content Intelligence is a marketing strategy that employs the benefits of artificial intelligence and machine learning to create more managed and high-quality content with the help of relevant data. Content intelligence comprises various techniques to improve content quality and value, including content audits, channel optimization, social listening, competition intelligence, etc. Combined with customer engagement planning, this content approach offers a smooth customized customer experience.

Artificial intelligence (AI) and Machine Learning (ML) are used in content intelligence to make it more manageable, enhance its quality, and improve its performance. When integrated into a centralized customer communications management (CCM) platform, these sophisticated features could automate and simplify optimizing and managing complex customer communications. Content intelligence is used in the following areas:

Integrating related and redundant content.

A Content Intelligence platform can evaluate your vast library of existing customer messages and consolidate redundant content. It increases efficiency in modifying and managing communications and consistent quality in messaging. Manually doing this is highly resource and time expensive and may be prone to errors.

Ensure consistency and adherence to brand guidelines.

AI can detect content elements incompatible with an organization’s brand requirements, ensuring consistency across all communications and platforms.

Communicating with clients at their reading level.

It is crucial to ensure that messages are at the right reading level when dealing with the customers. Also, using analytics to analyze every message’s reading comprehension level automatically. Informing when you are out of sync with the intended readability profile can also be obtained using content intelligence.

Appropriate channel and time:

Most marketers encounter issues determining which content goes where and when. It’s not about providing random content all the time. Still, the relevant content on the proper platform could result in a high conversion rate. Using AI to promote content offers several advantages, including evaluating the performance on multiple platforms.

Expressing a responsible mindset in every communication:

Today’s customers expect personalization. Personalized marketing techniques for customer-centric businesses are the most excellent method to show clients that they care about their requirements and preferences. Curating content to assist clients at various phases of their purchasing journey is an added advantage. The advantage of using content intelligence is that you can track the channels that are influencing your prospects and customers to conversions.

Conclusion

Using Content Intelligence capabilities for customer communications is an effective way to considerably improve the customer experience by allowing your company to manage and re-use content more efficiently, implement advanced personalization, and maintain brand and messaging alignment across all communications channels. Use AI as soon as possible in your customer communication procedures. Please read our blog to learn how artificial intelligence (AI) is used to curate content and its significance in digital marketing. 

Infognana Solutions is here to assist you in the process, call us today! A whole new world of easy interaction awaits you.