Before going in-depth of how Augmented Reality is changing the world today, we must first understand the difference between Augmented Reality (AR) and Virtual Reality (VR).
AR is when the user experiences the real world with some digital content added to it. It is basically the blending of real life and virtual world. The best example for an AR experience is the Pokémon Go game.
VR gives the user a more immersive experience than AR. It shuts out the physical world using special devices letting the user feel he is inside the experience.
Success of Augmented Reality
AR software is used in many industries today as it is one of the upcoming software programs in the technology world. Industries like health care, tourism, marketing, entertainment and lots more are incorporating AR in their apps.
Here are a few categories where augmented reality is flourishing:
- AR In 3D Viewers:
AR in 3D viewers allows users to see their product in 3D in a real-life environment and in real-time with or without the use of trackers. In AR, trackers are the simple images used to link the 3D models in Augmented Reality.
- AR In Browsers:
When a person points his smartphone camera at an object, say a building, it will give him details like the history, estimated value, etc. This is done because of AR in browsers that elevates users’ camera display.
Example: Argon4 Browser
- AR Games:
The most common use of the AR software to the fullest is probably the gaming industry. AR software in games gives users a fascinating gaming experience which use their own surroundings. Few examples of AR games are Pokémon Go, Temple Treasure Hunt and Zombie Go.
- AR in GPS:
Augmented reality is being used in GPS navigation technology in a way such that the driver need not keep looking at his maps for direction, but will be guided with a virtual path on the smartphone preview.
Example: AR GPS Compass Map 3D
AR has significantly changed the face of smartphone apps and gaming technology. There are a number of AR apps for android and iOS available today. AR is slowly changing the game of technology with its top notch experience in different verticals.
“I’m excited about augmented reality because unlike virtual reality, which closes the world out, AR allows individuals to be present in the world but hopefully allows an improvement on what’s happening presently.” —Tim Cook, CEO of Apple
Looking to develop your own augmented reality app? Infognana Solutions can help take your business to newer and greater heights with this technology.
For more information get in touch with our consultants today!