Today, e-books are becoming a prominent choice of readers across the world. It comes with a lot of facility including an easy access, hassle-free storage, and convenience of reading. All this becomes possible thanks to a revolution in the domain of information technology. Publishing houses have accepted this new technology to hunt the new-generation readers. It is equally beneficial for publishers to offer e-books instead of paper books.
The increasing mobile advantage has touched every industry including e-publishing services. Few years back, usage of mobile content was considered optional for publishers and content creators. But, the market dynamics have changed now. The current mobile technology has made it imperative for the publishing professionals to go mobile.
In the e-publishing industry, marketing of a book is the biggest challenge faced by most of the authors. Well, social media is fast catching up as the most popular channel for driving the sales. But, it also has strings attached. The marketing of a book through social media can be often intimidating. Most of the marketers struggle with managing the time taken for optimizing this platform.
Writing and marketing a book entail a lot of hard work and diligence. From e publishing to selling, every task involves multiple strategies to be planned. As a writer, all this can exhaust you completely. Mostly, authors prefer doing all this stuff on their own due to heavy costs of hiring an assistant. However, there are many responsibilities that can be effectively shouldered by this assistant.
The change in the economics of the world in each product and service is undergoing a continuous transformation which is no less than a metaphoric phenomenon and the world of e-publishing is not less affected. Content in any form whether media, entertainment or books are adapting to the changes as per the customer requirement and exploring the Big Data Analytics comes handy in the effort.
If you are contemplating to launching a new digital magazine, you must start it on a promotional note. The pre-launch jitters are normal but you can do away with them if you know how to sell this publication to the advertisers of your niche.